Non-Fungible Tokens (NFT) are cryptographic assets on a blockchain network with unique identification codes. NFTs represent real-world artwork, virtual land, and other luxury products.

Real-world tangible goods are ‘tokenized’ to make them more efficient to buy, sell, and trade while also lowering the risk of fraud. The internet is entering into a new phase with Web 3.0 as it ushers in features such as autonomy, accessibility, transparency, and AI/ML. 

NFT marketplace is a decentralized market where digital creators can exchange their virtual products, connect with buyers, and trade non-fungible tokens. NFT marketplace is a decentralized platform that incorporates advanced KYC processes, a simple user interface, and enhanced speed and safe transactions. NFTs are adopted in advanced industries such as; gaming, art industry, real estate, etc. NFT marketplace is one of the next-gen industries that offers value and higher returns. 

Web 3.0 Platform

Emerging innovative technologies are impacting the digital world and the internet. Internet web 1.0 and 2.0 are highly centralized and offer poor user experience. These web services operated on a restrictive server as users could not control data. However, the internet has evolved into a new phase with the Web 3 explosion. Web 3.0 offers a high level of autonomy, giving each users control over their data. Backed by blockchain technology and semantic web, Web 3.0 offers maximum security. Next-generation technologies and economies such as NFTs, metaverse, and gaming are supported by Web 3.0. It operates on a public blockchain which makes transparency achievable among internet users. Web 3.0 is, without a doubt, a game-changing web offering trustless solutions. Web 3.0 explosion supports NFTs, Metaverse, and Gaming.

These tokenized real-world assets introduced an inclusive economy. The third quarter of 2021 witnessed NFTs trading volume worth over $10 billion. Metaverse offers an immersive experience into the digital world through virtual reality (VR), augmented reality (AR), and blockchain. 

Developers have predicted that the metaverse market size will be worth $800 billion by 2024. Metaverse gaming will be worth $400 billion by 2025. Virtual land has sold more than $2 million, and it is going to widen over time as the number of retailers collaborating with significant NFT marketplace increases.

Problems in the current NFT marketplace

NFTs are proliferating, but the market is fragmented and difficult to operate. The current NFT marketplace focuses less on enhancing the user experience as average users struggle to create, sell, and buy NFTs. The existing platform works on multiple blockchains, each with its token and unique platform processes, but they lack effective customer support channels. These limitations include; interoperability limited control over data, user experience, etc. 

Buying and selling of NFTs are getting more difficult on the existing NFT marketplace as different users find it challenging to adapt to the NFT ecosystem. There is no access to buying and selling NFTs across multiple blockchains, and priority is not given to users’ experience. The current NFT marketplace focuses on creating NFTs and has not paid much attention to operating a proper marketplace. The existing NFT marketplace is limited due to its complex interface, lack of customer support channels, limited payment methods, and absence of verification. 

The existing NFT platform lacks primary guidance, making it more complicated for new digital creators. NFTs are heading to the moon with the growth in popularity, yet there is no easy access. These limitations hinder the broader adoption of non-fungible tokens, paving the way for the next-generation NFT marketplace. 

Unicus solution 

NFT marketplace in Web 3.0 is filling the vacuum left by the existing NFT marketplace. Web 3.0 NFT marketplace is reintroducing decentralization and the use of public blockchain. Unicus is a next-generation multichain Web 3 platform for metaverse, NFT, and gaming. They are creating values and offering lasting solutions to the limitations of the existing NFT marketplace. 

Unicus offers different revenue plans as a solution to transaction fee challenges. Buyers don’t have to face difficulty with buying NFTs. Unicus permits buyers to use credit cards or cryptocurrencies, encouraging customized partnerships with revenue sharing on new native tokens. Value is created through an exclusive collaboration with metaverse projects regarding the listing and trading of NFTs.

Unicus offers easy access to projects and digital creators to tap into NFTs’ full potential. A set of sophisticated tools, backed by fully audited contracts, enables you to quickly and easily identify, mint, purchase, and trade NFTs.Transferring tokens to other blockchains is easy, and you can also learn about the history of NFTs. Unicus delivers comprehensive transparency, inter-chain operability, and seamless functional efficiency to an ecosystem shaped by constraints.

The platform permits metaverse projects, including the avatar, to list their NFT drop so buyers can also purchase the token. Unicus is perfect for gaming NFTs as any P2E gaming platform can get their NFTs listed and access continuous trading.

Unicus enhances smooth NFT trading as various NFT collections appear when someone clicks on your platform. It is an ideal platform for distributing and exchanging your NFTs. Unicus promotes trustless NFT trading and smart contracts on each connected blockchain. You may safely discover, buy, or trade any NFT without fear of losing your money.

Furthermore, Unicus provides complete statistics and historical capabilities, allowing you to observe a particular NFT’s sales history, including dates and price fluctuations. Unicus works as a full NFT explorer for several blockchains, and it enables users to browse any form of NFT events, mint tokens, and access transfer history.

All-in-one, interoperable marketplace

Unicus is an all-in-one, interoperable marketplace that connects developers to the NFT ecosystem. The Unicus infrastructure helps developers and digital creators to build their NFTs and sell them to interested buyers in exchange for cash or cryptocurrencies. Unicus has an exclusive partnership with metaverse projects regarding the listing and trading of NFTs. 

Unicus NFT platform has an NFT Explorer with a gallery view for NFT discovery, social media sharing, and collaboration among community users. Unicus NFT platform is a decentralized platform that supports payments through credit cards and cryptocurrency. Buying and selling NFTs have been made accessible on the Unicus NFT platform. Unicus supports multiple blockchain protocols starting with Binance Smart Chain, Ethereum, Polygon, blockchain protocols, and cross-chain tokenization. 

Some of the upcoming features of Unicus NFT platform include; white-labeled NFT Storefronts, Real World Asset (RWA) NFTs, NFT Collateralized Loans, NFT Multi-Ownership, NFT aggregation from external platforms, Introduction of Fiat Payment option, NFT in Business domain. 

Some of the features available on the Unicus NFT platform include; convenient classification, a wide variety of Collectibles, multi-wallet support with integrations, highly intuitive UI for Buyers and Sellers, smooth Bidding Process, decentralized Secure NFT Vault, event Tickets and Drops, and low Transaction gas fee due to Layer 2 solutions. 

Unicus will be governed as a decentralized organization managed by the users and token holders. Furthermore, Unicus provides complete statistics and historical capabilities, allowing you to observe a specific NFT’s entire sales history, including dates and price fluctuations since it was formed – honestly and transparently. Unicus also works as a genuine NFT explorer for any chain that has been or is currently being merged.

Wrapping up

NFTs are highly speculative and are still fast-growing. While there are many NFT marketplaces, Unicus is a unique NFT marketplace platform to sell your work and buy NFTs. Unicus allows you to tap into NFTs’ full potential. A set of sophisticated tools, backed by fully audited contracts, enables you to quickly and easily identify, mint, purchase, and trade NFTs.

For the blockchain community, 2021 will be remembered for many things, with non-fungible tokens (NFTs) being on top of the list. According to recent data by DappRadar, the NFT market hit $24.9 billion, a significant rise from the $94.9 million recorded in 2020.

During this period, users were selling digital items such as videos, images, and even virtual land on the metaverse as NFTs. Collectable NFTs were the most popular among users, followed by art  NFTs. The most expensive NFT fetched  $532 million in October 2021. The growing size of the market saw significant players such as Tesla, Microsoft,  Home Depot, Starbucks, Whole Foods and many more join the market. However, the reports note that this growth had begun slowing down towards the end of the year.

The NFT market is predicted to grow even higher as investors seek new investments, growing blockchain, and a surge in crypto prices. That said, it is pivotal for NFT owners and developers to understand and create the best marketing strategies that will help set them apart from competitors within the market. Yes, similar to other products, it is equally important to market NFTs. Here are a few marketing strategies that can help NFT projects go the extra step.

Building a strong community

Before the NFT buzz, most NFT developers had created their NFT marketplaces that were fundamental in bringing new users and artists alike to trade these digital arts. These marketplaces eventually created a strong community united by a common NFT goal.

Given the interconnectivity bond created by social platforms and the internet, community relations stands to be one of the best marketing strategies available today. A community has the power to increase sales by predicting the word to family and friends. This was witnessed when the cryptocurrency community rallied behind the meme token Dogecoin and helped push its prices to the moon.

Note building the community is just the beginning. The NFT project must keep its community-engaged by sharing recent trends and related content on the particular NFT. This will allow the community members to get updates on new developments while at the same time spreading the news of the NFTs.

Social media and influencer marketing

Social media marketing has changed the marketing and advertising industries for a long time, with top companies heavily investing in it. There are currently numerous social media platforms that allow projects to announce their presence to different communities.

In addition, a project can also combine social media marketing with influencer marketing to get better results. Influencers are personalities that have sway over a large number of followers. Taking on influencers helps spread the news on the NFT faster since the audience has already established a trust system with the influencer. However, it is essential to choose an influencer who best fits the NFT project in question. The person or people chose should be credible among targeted users.

Teasers campaigns

Projects can also use campaigns to market their NFTs. Campaigns serve as educational channels that allow projects to market their products and services. While there might be numerous campaign strategies, teasers give projects a different edge from their competitors. Notably, using a teaser allows a project to tell users about the NFT while at the same time keeping things under wraps until the release dates. Creativity is vital for teaser marketing. When used in the right way, users and investors stay intrigued until the official launch of the NFTs.

Hosting a giveaway and AMA session

Giveaways are a great way to create awareness for NFTs. This can be a great approach, especially for new NFTs joining the market. Giveaways bring new users excited to share in the free tokens, cash and other gifts. The best time to have the giveaway would be a week before the project launch. 

A project can combine an AMA session and giveaway to reward users for their engagement. AMA or live stream broadcasts open direct communication between the project team and users. Combined with giveaways, these strategies can massively market the NFT project to a broader range of users.

Forming strategic partnerships

Another great marketing strategy is forming collaborations with artists, companies and event organizers. Strategic partnerships allow the project to harness resources available from the other partner. The partnership also makes it possible to access an already existing market availed by the association.

Using PR articles

Lastly, getting  PR articles published on reputable websites can also help market the NFT. PR articles give details on the NFTs and the project in general. In some cases, some media outlets offer a paid interview with the project owner.

Final thoughts

A project can combine two or more of the above strategies. No matter the strategy used, it is essential to evaluate the market to better understand the surroundings. Note, the best marketing strategies engage the community and other proponents within the market. The strategy should also consider the possible future needs of the project and its users.