Metaverse UnicusOne Web 3

Web 3 vs Metaverse, Difference and Future Together – UnicusOne

Web 3 vs Metaverse, Difference and Future Together – UnicusOne

Web 3 vs Metaverse

Web 3 vs Metaverse, Difference and Future Together

People often use the terms Web 3 and metaverse in the same breath, under the impression that they are the same. This is a misconception, however, and far from reality. These are two distinct concepts though there is some overlapping space.

Before comprehending the differences and a common future together, let us first understand what these terms exactly mean.

What is Web 3

Web 3 is a sci-fi-sounding word referring to the decentralized Internet. This iteration of the web is based on distributed ledger technologies like blockchain and is governed by decentralized autonomous organizations (DAO). The ownership in Web 3 is decentralized, quite in contrast to centralized systems where power is centered in the hands of individuals or corporations owning servers.

The previous iterations of the web, Web 1 (World Wide Web) and Web 2 (user-generated web), were based on the server-browser model, where the entity or individual owning the server can restrict the browser from viewing content or interacting with it.

Thanks to inherent decentralization, Web 3 has a democratized set-up. The hardware, flow of information, and the data are owned by the users themselves, at least in theory, so no single person or corporation is able to pull the plug and obliterate a network. All changes in rules and regulations regarding governance occur via voting.

What is metaverse

Metaverse is a cool name for virtual worlds that enable users to interact with one another as they might do in the real world. They also enjoy much more immersive experience of engaging with apps and services.

As a term, ‘metaverse’ was first used in Neal Stephenson’s novel Snow Crash for referring to a virtual reality world. Thanks to books and movies like The Matrix, the concept had already seeped into public imagination.

Today, science is developed enough to add new dimensions to the world depicted in those movies. Ericsson conducted a survey where seven out of ten respondents opined that by 2030, there will be online spaces that will mirror the real world. Already, games offering business enterprises an opportunity to build branded online worlds or hold virtual events are regarded into the sphere of metaverses.

Technologies that combine to create metaverses include virtual reality (creation of virtual worlds that are there even when you are not playing), augmented reality (blending aspects of the digital and physical worlds), blockchain (making participants owners and currency part), and artificial intelligence (analysis of footfalls in virtual properties or transactions) among others.

Metaverses today exist in silos, meaning they have a separate physical presence. In the coming years, however, metaverses are expected to be interoperable.

At this point, most companies developing their metaverses have a vague idea of what their creations will be. Meta is supposed to have virtual houses where you can invite all your friends to have a ball. Microsoft’s metaverse might have virtual meeting rooms for business enterprises. But it is all guesswork and it will take some time before things become clear.

Similarities and differences

The most striking similarity between the two is that, despite plenty of talks, most people are still unsure what these terms actually mean.

So many individuals and organizations today are busy constructing metaverses in line with their own vision. Meta, for instance, will likely be under the control of a corporation and quite different from your concept of a virtual world with decentralized ownership.

The extent to which you could separate Web 3 and metaverse depends on your own definition of the former. While most people take Web 3 as an identifier for the third major iteration of the Internet, there are some who describe Web 3 as ‘the immersive web’. In their opinion, it is the ‘immersiveness’ part that differentiates Web 3 from previous iterations of the Internet.

Technologies that create Web 3 and metaverses cross paths in more than one way. Three major components of Web 3 – distributed ledger, cryptocurrencies, and NFT – form the core of metaverses as well. Both Web 3 and metaverses can support activities like working, conducting business, earning, playing, shopping, socializing, learning, and more.

Role of cryptocurrencies in Web 3 and metaverses

Cryptocurrencies play a critical role in forming the monetary system in Web 3 as well as metaverses. These digital coins don’t require financial institutions, clearing houses, or brokerages to facilitate transactions. All they need is a wallet that the users or their avatars could use to transact. You need to factor in, though, that you can transact with fiat currencies in Web 3 but not on metaverses.

While Web 3 is a facilitator, it is the metaverse that quite resembles the real world. Here is a cliché though. On a metaverse, anyone who has set up a shop there might earn as much cryptocurrency as they want, but if they wish to change their coins into fiat, they have to visit an exchange, which is the part of the Web 3 ecosystem.

Role of NFTs in Web 3 and metaverses

All sorts of objects in Web 3 as well as metaverses such as yachts, shops, virtual land, in-game assets, etc. are NFTs aka non-fungible tokens. Most of such stuff is on both metaverses and Web3, enabling the creation of unique items in the virtual ecosystem. Like cryptocurrencies, which are fungible tokens, NFTs also reside on blockchains.

If you aren’t aware of what an NFT is, this quick drop-down might help. The term ‘non-fungible’ refers to the stuff that is one-of-a-kind, such as the Eiffel Tower. Cryptocurrencies are fungible tokens, meaning one token can be replaced with another. This, however, isn’t the case with NFTs as one unique painting cannot be possibly replaced with another.

An insight into the future

In the coming days, Web 3 and metaverses are likely to co-exist. As should be evident by now, the concepts like the immersive web and virtual worlds are all closely linked, and to imagine them as totally separate entities will be a mistake.

The very foundations’ the digital worlds of the future will be based on are the same. Web 3 and metaverses are both built on decentralized platforms. The user base for both entities is also the same.

What is missing though is the infrastructural support for the stakeholders on Web 3 and metaverses. Web 2 projects that are keen on moving to Web 3 might take months and spend plenty of resources. The story is the same for taking the shop to metaverses.

UnicusOne is a platform that rolls out Web 3 as a service enabling stakeholders quick transformation to the new web. Mild code philosophy UnicusOne provides for seamless integration of projects with the platform, resulting in quickfire transformation.

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UnicusOne Web 3

Step by step guide to understand Web3 as a service

Step by step guide to understand Web3 as a service

Web3 as a service

Step by step guide to understand Web3 as a service

Web3 is an amalgamation of the core Internet technologies with advancements like blockchain, machine learning, and artificial intelligence. It has taken real-world human communication to a new level, creating use cases that were simply unthought of a few months ago.

We’ll talk here about Web3 stack and how it becomes possible to roll out Web3 as a service.

Web3 stack

Web3 involves a string of technologies, including blockchain, file storage, P2P databases, APIs, frameworks, and libraries, among others. Depending on the specific use case, it might involve AI and MIL as well. At its core, Web3 is outrightly different from the 3-tier structure of Web2, where the back-end involves a web server, applications server, and a database.

At the core of Web3 are smart contracts that make the execution automated. The smart contracts are deployed on the decentralized state machine.

Why Web3 as a service will benefit the stakeholders

Web2 projects keen on adopting Web3 face a major bottleneck. The adoption comes across to be quite expensive and time-consuming. Most businesses work on modest budgets and the challenge they face might become insurmountable for them. While getting re-rooted in Web3 brings in an array of benefits, the resources-related roadblocks do exist and projects have to find ways to get through.

This is where the idea of Web3 as a service rolls in.

How UnicusOne helps Web2 projects transform as Web3

Serving as the first-ever Web3 as a service platform, UnicusOne helps digital projects built on Web2 alter their core with mild code integration. Services UnicusOne facilitates include

NFT drops

For an NFT project, NFT drop sort of becomes regular stuff. UnicusOne offers whitelisting support for NFT drops, enabling you to take advantage of the existing infrastructure rather than build the components from scratch.

If you aren’t sure, what an NFT drop is, it is just the release of a non-fungible token. The term ‘drop’ is indicative of the exact time and date the minting will be done. Drops are an efficient tool for projects for community building. The drops generally have purchase limits.

With more brands joining the NFT bandwagon, NFT drops will more be a norm. If you are feeling left out without NFT drops, we will help you figure out how to use the drops with the utmost effect. You can choose from several types of NFT drops such as First Come First Serve basis with a limit on purchases, Open Edition drops (one can mint as many tokens of a collection as they want within a definite period), English Auctions (creator offers a limited 1/1 NFT) and Dutch Auctions (the price shoots off high and gets lower the longer it is up for auction).

Multi-layered support for storefronts

NFT storefronts need integration with NFT marketplaces that are supportive of ERC 721 and 1155 standards as well as a range of asset classes. UnicusOne fits in perfectly in both criteria.

ERC-721 provides for the creation of only non-fungible tokens, while ERC-1155 enables the minting of both semi-fungible tokens and non-fungible tokens. Smart contracts permitting 1155 are linked to multiple URIs and do not store additional metadata. ERC-721, on the other hand, only supports static metadata stored on the contract itself for each token ID, beefing up deployment costs and restraining flexibility.

Generative art engine

UnicusOne adds another dimension to their platform via generative art programming solutions. There are many around who have got a creative mind, yet they might be unable to create art in digital form for several reasons. Or you might be planning to give these people an opportunity to publish their own art via your platform. UnicusOne enables you to do exactly this.

As an end-user, you put in your inputs and the engine squeezes out an art. You have all the freedom to look at the art piece and determine if this is what you wanted. In case you aren’t impressed, you might change the inputs and see the outcome.

Reveal process support

Few NFT projects have a thorough knowledge of the reveal process. Generally, it doesn’t make a difference at the initial stage but once the projects pick pace, having a solid reveal plan becomes important, directly affecting the project’s profitability and success.

When the sale begins, the NFT teams won’t showcase buyers the actual NFTs. Rather, projects display a placeholder NFT with an unimpressive pre-reveal image. At some point post-sale, the NFTs are revealed. This is done by changing the base URI, in the smart contract, pointing to the metadata relevant to the set.  Once the flip is switched, all the minted NFTs are revealed. Now, when the holders go to their wallets, they can view the real images.

UnicusOne team handles NFT Reveal for you, optimizing your incentives for NFT buyers.

Token swap on metaverses

Current metaverses suffer from a crippling problem of isolation. Crypto assets and tokens of a metaverse are restricted to that particular platform, hampering liquidity. UnicusOne brings along token swap capability, enabling users to exchange tokens right away. There are scores of Metaverse tokens up there, with diverse market caps, unit prices, and circulating supply.

Token swap capability facilitates the interconnection of metaverses, enabling end-users to switch between various virtual spaces on the go. They can quickly swap tokens of a metaverse with the other and hop on it right away.

Allow tokenization of assets

Audited smart contracts on UnicusOne provide for the quick tokenization of tangible assets, boosting their liquidity. In the conventional world, it is always a pain for the buyers and sellers to deal with the transfer of ownership involving assets, including real estate, art, and other stuff. Thanks to tokenization, even the expensive assets become affordable for buyers. At the same time, asset owners are also able to unlock the value of their holdings with ease.

Disseminate information across chains

In the NFT space, the transfer of information is unfeasible. Unlike the DeFi projects, the NFT ecosystem is still developing and most platforms struggle with a seamless flow of information. UnicusOne is an advanced platform providing full support to cross-chain oracles, facilitating the frictionless flow of information between chains the projects are residing on.

Automate trading

Cross-chain oracles on UnicusOne facilitate full-scale trading of NFTs, maximizing the profits of traders. The platform enables traders to set up trading preferences and conditions. NFT drones are sophisticated enough to complete the tasks, once the requirements are met. With audited smart contracts executing the trading, traders are free of vulnerabilities, manipulations, or security breaches that might put their funds in peril. 

Authenticate NFT ownership

Of late, unauthenticated ownership transfer has been a pricking issue in the NFT world. UnicusOne has resolved the issue by putting in place a novel method of verifying the true owner of an NFT. Ownership is ascertained by examining their social profiles. Thanks to social authentication, buyers feel assured regarding the authenticity of the tokens.

Support to multiple wallets

Developers with UnicusOne can integrate your project with multiple wallets, enhancing the reach of your project. This provides an opportunity to wallet developers as well to integrate their wallets with the platform and enhance the volume of transactions their products are garnering to. UnicusOne supports integration with wallets like MetaMask, Coinbase, WalletConnect, etc.

The road ahead

UnicusOne is playing a key role in building the future of the NFT ecosystem. We have put in place an advanced platform that helps you set aside the roadblocks NFT projects have been facing in terms of NFT drops, storefronts support, generate art engine, reveal process, token swap, tokenization of assets, cross-chain dissemination of information, automation of trading, support to multiple wallets, authentication of NFT ownership, and others.

Offering a unique solution of integrating Web3 as a service, UnicusOne allows you to move to a new age ecosystem with the least of costs and hassles.

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World’s first Multi Chain WaaS – An Introduction to UnicusOne

World’s first Multi Chain WaaS – An Introduction to UnicusOne


World’s first Multi Chain WaaS – An Introduction to UnicusOne

Two recent incidents lay bare the flaws of Web 2.0 – centralized control, poor security, dissatisfied communities, and many more.

The first incident involved Frances Haugen, a former Facebook product manager who testified before the Congress raising issues over the social media giant’s prioritization of profit over the public good and lack of transparency. Right after, Facebook went down globally, as if self-indicting the centralized systems for their limitations.

The second incident was about tons of internal data lying with Twitch, the popular streaming service owned by Amazon. The data was released by an anonymous hacker along with source code and payout information for top creators. The hacker went on terming the community a disgusting toxic cesspool.

Undoubtedly, Web 2.0, led by centralized platforms, brought the Internet to the mainstream of economics. However, Web 2.0 had its share of serious limitations and now, as the better technologies come to the fore, it is time for Web 2.0 to leave the ground.

Web 3.0 resolves some prickly issues in the prevalent digital ecosystem:

Below-par security

Centralized systems often have poor security practices in place, as disclosed in the Twitch revelation. For years, we have been listening to information leakage from banks, retailers, and social platforms. Web 3.0 is a level better in security as it is built on cryptographic primitives. Moreover, Web 3.0 projects have open source code, so picking loopholes becomes much more efficient. In-built mechanisms lead to the protection of user value. Bug bounties in Web 3.0 projects help identify potential exploits in protocols, saving a truckload of dollars that could be lost otherwise.

Skewed power dynamics

In the Web 2.0 era, power dynamics were decisively tilted towards the platforms. Users had no option but to agree to whatever the platform imposed upon them. Through the governance tokens, Web 3.0 tilts the balance in favor of users. Now, end users can play an active role in deciding upon the governance issues. Users are in control of data. Thanks to the interoperability of blockchains, users can move between platforms seamlessly. Web 3.0 tools enable users to walk outside the walls and get in touch with the community directly.

Reaction to insecurities

Flexibility in Web 3.0 ecosystems enables enterprises to take swift action whenever an opportunity comes up. When users found OpenSea, a renowned NFT platform, might be engaged in insider trading due to know-how about the NFTs to be featured, platforms emerged to plug the loopholes in the NFT market in vogue. In the traditional Web 2.0 ecosystem, such quick reactions to market dynamics simply can’t exist.

No incentives for community building

The Web 2.0 ecosystem has no in-built support for communities because of its centralized nature. On the other hand, Web 3.0 platforms are user-owned and community-driven, leading to the alignment of the communities with the platforms. No platform will ever like to draw the wrath of their own community. Users of a Web 2.0 platform have to wait for the platform to take action for any given issue. However, in the Web 3.0 ecosystem, there is in-built governance and moderation mechanism. For instance, in the case of a metaverse, users can vote who will be allowed in the system and who won’t.

Transparency and censorship issues

Social media platforms of the Web 2.0 era usually have a two-tier policy regarding their users. As Francis Haugen had pointed out, Facebook treated celebrities differently than the usual users. For a similar offense, they would penalize a regular person but let a celebrity off. Web 3.0 sets aside such issues, thanks to greater transparency and censorship, that comes with decentralization. Decisions are taken by the broader community and such discrepancies simply won’t exist.

Imbalanced economics

Web 2.0 monetization mechanisms generally only benefit the platforms and not the end-users. Thanks to the composability in Web 3.0, these issues stand resolved as the ecosystem brings along mechanisms like NFTs and DeFi, which simply change the way economics works on digital ecosystems. Artworks, for instance, can be monetized now making them affordable for the commoners. Similarly, expensive real estate can be tokenized as well, opening up new options for the owners as well as buyers.

UnicusOne – An enabler of Web 3.0

A sort of digital bridge between Web 3.0 and Web 2.0, UnicusOne provides a window to projects to switch their ecosystem with mild code integration. What UnicusOne does is to simplify a process that would otherwise be technologically challenging. UnicusOne has come up with an innovative widget-based solution for this pressing problem, making a complex integration completely hassle-free.

Rather than building their own NFT infrastructure from scratch, projects can hop on the UnicusOne bandwagon and take advantage of Whitelabel solutions, using the complete infrastructure right away. The platform supports ERC 721 as well as 1155 standards along with a range of asset classes. For any project keen on embracing Web 3.0 and transforming the environment your business operates, UnicusOne is a go-to solution.

NFT storefront that UnicusOne rolls out enables projects to create their own custom, secure, branded, NFT marketplace in a DIY format. Using the customized templates, you can create, preview, publish, and monetize your NFT collections. Moreover, you can also benefit from the smart contract management of the scalable marketplace. As if this is not enough, UnicusOne auction architecture is fully decentralized and multi-threaded, tremendously boosting the scalability feature.

Summing up

To realize the potential of Web 3.0 and tide over the limitations of Web 2.0 with a breeze, you need an enabler that hooks into the infrastructure with a few clicks, giving you instant access to an array of sophisticated tools. You are backed by fully audited contracts that facilitate minting, buying or selling of tokens with speed and convenience. Thanks to frictionless operability, you cannot just move tokens to other blockchains with ease but also discover the complete history of NFTs. Unprecedented transparency and clinical functional efficiency are the hallmarks of the platform.

Developed to help foster scalable and secure Web 3.0 applications, UnicusOne unravels the immense potential of blockchain, particularly NFT technology When zeroing in on UnicusOne as a Web3.0 partner, projects can be sure about the lightning-quick integrations as well as multi-dimensional support. Enabling projects to connect through a Widget with mild coding and whitelisting features, UnicusOne enables NFT storefront owners to get going with a nominal upfront cost.

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Next-Gen NFT Marketplace Ecosystem to Look Out For

Next-Gen NFT Marketplace Ecosystem to Look Out For

Next-Gen NFT Marketplace Ecosystem to Look Out For

Non-Fungible Tokens (NFT) are cryptographic assets on a blockchain network with unique identification codes. NFTs represent real-world artwork, virtual land, and other luxury products.

Real-world tangible goods are ‘tokenized’ to make them more efficient to buy, sell, and trade while also lowering the risk of fraud. The internet is entering into a new phase with Web 3.0 as it ushers in features such as autonomy, accessibility, transparency, and AI/ML. 

NFT marketplace is a decentralized market where digital creators can exchange their virtual products, connect with buyers, and trade non-fungible tokens. NFT marketplace is a decentralized platform that incorporates advanced KYC processes, a simple user interface, and enhanced speed and safe transactions. NFTs are adopted in advanced industries such as; gaming, art industry, real estate, etc. NFT marketplace is one of the next-gen industries that offers value and higher returns. 

Web 3.0 Platform

Emerging innovative technologies are impacting the digital world and the internet. Internet web 1.0 and 2.0 are highly centralized and offer poor user experience. These web services operated on a restrictive server as users could not control data. However, the internet has evolved into a new phase with the Web 3 explosion. Web 3.0 offers a high level of autonomy, giving each users control over their data. Backed by blockchain technology and semantic web, Web 3.0 offers maximum security. Next-generation technologies and economies such as NFTs, metaverse, and gaming are supported by Web 3.0. It operates on a public blockchain which makes transparency achievable among internet users. Web 3.0 is, without a doubt, a game-changing web offering trustless solutions. Web 3.0 explosion supports NFTs, Metaverse, and Gaming.

These tokenized real-world assets introduced an inclusive economy. The third quarter of 2021 witnessed NFTs trading volume worth over $10 billion. Metaverse offers an immersive experience into the digital world through virtual reality (VR), augmented reality (AR), and blockchain. 

Developers have predicted that the metaverse market size will be worth $800 billion by 2024. Metaverse gaming will be worth $400 billion by 2025. Virtual land has sold more than $2 million, and it is going to widen over time as the number of retailers collaborating with significant NFT marketplace increases.

Problems in the current NFT marketplace

NFTs are proliferating, but the market is fragmented and difficult to operate. The current NFT marketplace focuses less on enhancing the user experience as average users struggle to create, sell, and buy NFTs. The existing platform works on multiple blockchains, each with its token and unique platform processes, but they lack effective customer support channels. These limitations include; interoperability limited control over data, user experience, etc. 

Buying and selling of NFTs are getting more difficult on the existing NFT marketplace as different users find it challenging to adapt to the NFT ecosystem. There is no access to buying and selling NFTs across multiple blockchains, and priority is not given to users’ experience. The current NFT marketplace focuses on creating NFTs and has not paid much attention to operating a proper marketplace. The existing NFT marketplace is limited due to its complex interface, lack of customer support channels, limited payment methods, and absence of verification. 

The existing NFT platform lacks primary guidance, making it more complicated for new digital creators. NFTs are heading to the moon with the growth in popularity, yet there is no easy access. These limitations hinder the broader adoption of non-fungible tokens, paving the way for the next-generation NFT marketplace. 

Unicus solution 

NFT marketplace in Web 3.0 is filling the vacuum left by the existing NFT marketplace. Web 3.0 NFT marketplace is reintroducing decentralization and the use of public blockchain. Unicus is a next-generation multichain Web 3 platform for metaverse, NFT, and gaming. They are creating values and offering lasting solutions to the limitations of the existing NFT marketplace. 

Unicus offers different revenue plans as a solution to transaction fee challenges. Buyers don’t have to face difficulty with buying NFTs. Unicus permits buyers to use credit cards or cryptocurrencies, encouraging customized partnerships with revenue sharing on new native tokens. Value is created through an exclusive collaboration with metaverse projects regarding the listing and trading of NFTs.

Unicus offers easy access to projects and digital creators to tap into NFTs’ full potential. A set of sophisticated tools, backed by fully audited contracts, enables you to quickly and easily identify, mint, purchase, and trade NFTs.Transferring tokens to other blockchains is easy, and you can also learn about the history of NFTs. Unicus delivers comprehensive transparency, inter-chain operability, and seamless functional efficiency to an ecosystem shaped by constraints.

The platform permits metaverse projects, including the avatar, to list their NFT drop so buyers can also purchase the token. Unicus is perfect for gaming NFTs as any P2E gaming platform can get their NFTs listed and access continuous trading.

Unicus enhances smooth NFT trading as various NFT collections appear when someone clicks on your platform. It is an ideal platform for distributing and exchanging your NFTs. Unicus promotes trustless NFT trading and smart contracts on each connected blockchain. You may safely discover, buy, or trade any NFT without fear of losing your money.

Furthermore, Unicus provides complete statistics and historical capabilities, allowing you to observe a particular NFT’s sales history, including dates and price fluctuations. Unicus works as a full NFT explorer for several blockchains, and it enables users to browse any form of NFT events, mint tokens, and access transfer history.

All-in-one, interoperable marketplace

Unicus is an all-in-one, interoperable marketplace that connects developers to the NFT ecosystem. The Unicus infrastructure helps developers and digital creators to build their NFTs and sell them to interested buyers in exchange for cash or cryptocurrencies. Unicus has an exclusive partnership with metaverse projects regarding the listing and trading of NFTs. 

Unicus NFT platform has an NFT Explorer with a gallery view for NFT discovery, social media sharing, and collaboration among community users. Unicus NFT platform is a decentralized platform that supports payments through credit cards and cryptocurrency. Buying and selling NFTs have been made accessible on the Unicus NFT platform. Unicus supports multiple blockchain protocols starting with Binance Smart Chain, Ethereum, Polygon, blockchain protocols, and cross-chain tokenization. 

Some of the upcoming features of Unicus NFT platform include; white-labeled NFT Storefronts, Real World Asset (RWA) NFTs, NFT Collateralized Loans, NFT Multi-Ownership, NFT aggregation from external platforms, Introduction of Fiat Payment option, NFT in Business domain. 


Some of the features available on the Unicus NFT platform include; convenient classification, a wide variety of Collectibles, multi-wallet support with integrations, highly intuitive UI for Buyers and Sellers, smooth Bidding Process, decentralized Secure NFT Vault, event Tickets and Drops, and low Transaction gas fee due to Layer 2 solutions. 

Unicus will be governed as a decentralized organization managed by the users and token holders. Furthermore, Unicus provides complete statistics and historical capabilities, allowing you to observe a specific NFT’s entire sales history, including dates and price fluctuations since it was formed – honestly and transparently. Unicus also works as a genuine NFT explorer for any chain that has been or is currently being merged.

Wrapping up

NFTs are highly speculative and are still fast-growing. While there are many NFT marketplaces, Unicus is a unique NFT marketplace platform to sell your work and buy NFTs. Unicus allows you to tap into NFTs’ full potential. A set of sophisticated tools, backed by fully audited contracts, enables you to quickly and easily identify, mint, purchase, and trade NFTs.

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What Are The Best Ways To Market NFT Art

What Are The Best Ways To Market NFT Art

best ways to market nft art

What Are The Best Ways To Market NFT Art

For the blockchain community, 2021 will be remembered for many things, with non-fungible tokens (NFTs) being on top of the list. According to recent data by DappRadar, the NFT market hit $24.9 billion, a significant rise from the $94.9 million recorded in 2020.

During this period, users were selling digital items such as videos, images, and even virtual land on the metaverse as NFTs. Collectable NFTs were the most popular among users, followed by art  NFTs. The most expensive NFT fetched  $532 million in October 2021. The growing size of the market saw significant players such as Tesla, Microsoft,  Home Depot, Starbucks, Whole Foods and many more join the market. However, the reports note that this growth had begun slowing down towards the end of the year.

The NFT market is predicted to grow even higher as investors seek new investments, growing blockchain, and a surge in crypto prices. That said, it is pivotal for NFT owners and developers to understand and create the best marketing strategies that will help set them apart from competitors within the market. Yes, similar to other products, it is equally important to market NFTs. Here are a few marketing strategies that can help NFT projects go the extra step.

Building a strong community

Before the NFT buzz, most NFT developers had created their NFT marketplaces that were fundamental in bringing new users and artists alike to trade these digital arts. These marketplaces eventually created a strong community united by a common NFT goal.

Given the interconnectivity bond created by social platforms and the internet, community relations stands to be one of the best marketing strategies available today. A community has the power to increase sales by predicting the word to family and friends. This was witnessed when the cryptocurrency community rallied behind the meme token Dogecoin and helped push its prices to the moon.

Note building the community is just the beginning. The NFT project must keep its community-engaged by sharing recent trends and related content on the particular NFT. This will allow the community members to get updates on new developments while at the same time spreading the news of the NFTs.

Social media and influencer marketing

Social media marketing has changed the marketing and advertising industries for a long time, with top companies heavily investing in it. There are currently numerous social media platforms that allow projects to announce their presence to different communities.

In addition, a project can also combine social media marketing with influencer marketing to get better results. Influencers are personalities that have sway over a large number of followers. Taking on influencers helps spread the news on the NFT faster since the audience has already established a trust system with the influencer. However, it is essential to choose an influencer who best fits the NFT project in question. The person or people chose should be credible among targeted users.

Teasers campaigns

Projects can also use campaigns to market their NFTs. Campaigns serve as educational channels that allow projects to market their products and services. While there might be numerous campaign strategies, teasers give projects a different edge from their competitors. Notably, using a teaser allows a project to tell users about the NFT while at the same time keeping things under wraps until the release dates. Creativity is vital for teaser marketing. When used in the right way, users and investors stay intrigued until the official launch of the NFTs.

Hosting a giveaway and AMA session

Giveaways are a great way to create awareness for NFTs. This can be a great approach, especially for new NFTs joining the market. Giveaways bring new users excited to share in the free tokens, cash and other gifts. The best time to have the giveaway would be a week before the project launch. 

A project can combine an AMA session and giveaway to reward users for their engagement. AMA or live stream broadcasts open direct communication between the project team and users. Combined with giveaways, these strategies can massively market the NFT project to a broader range of users.

Forming strategic partnerships

Another great marketing strategy is forming collaborations with artists, companies and event organizers. Strategic partnerships allow the project to harness resources available from the other partner. The partnership also makes it possible to access an already existing market availed by the association.

Using PR articles

Lastly, getting  PR articles published on reputable websites can also help market the NFT. PR articles give details on the NFTs and the project in general. In some cases, some media outlets offer a paid interview with the project owner.

Final thoughts

A project can combine two or more of the above strategies. No matter the strategy used, it is essential to evaluate the market to better understand the surroundings. Note, the best marketing strategies engage the community and other proponents within the market. The strategy should also consider the possible future needs of the project and its users. 

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How to Mint NFTs on UnicusOne

How to Mint NFTs on UnicusOne

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How to Mint NFTs on UnicusOne

Uniquely positioned as the next gen multi-chain Web 3.0 platform for metaverse, gaming, and NFT economy, UnicusOne focuses on simplifying trading and supports a multi-wallet system. Currently, wallets supported include Coinbase, Metamask, WalletConnect and MEW (MyEtherWallet).

A marketplace on a different pedestal, UnicusOne allows content creators to mint NFTs with ease and add the necessary information as metadata to achieve the desired goal.

What is NFT minting

The process of tokenizing a digital file using cryptography is termed minting. It turns an asset into a non-fungible digital token which can be stored, and recorded on a blockchain. Some platforms support moving of NFTs across blockchains.

The process of minting an NFT is easy and anyone with some exposure to the crypto ecosystem shouldn’t face any trouble doing it. Even the uninitiated can complete the process with some guidance.

Let us take a dive into how to mint NFTs on UnicusOne, tailored for someone with no exposure to the cryptosphere.

Get an account on a crypto exchange

In the mainstream financial system, you can’t move a thing without having a bank account, can you? In the crypto world, you will require a crypto address with an exchange for most basic stuff. Thereafter, the first step you need to take is to register yourself on an exchange and get a wallet. Most exchanges have a standard process for onboarding new users. This includes them submitting soft copies of their identity documents and completing face identity verification.

Get an address on a supported wallet

Next step is to get a crypto address on any of the supported wallets – Coinbase, Metamask, WalletConnect and MEW (MyEtherWallet). You also need to hold enough crypto on your wallet to pay the fee for minting the token. In case you don’t have enough crypto on the supported wallet, you will need to move some coins from the exchange wallet address.

Here is brief information about the supported wallets:

  • Coinbase wallet functions on mobile as well as via a browser extension.
  • Metamask is a popular browser extension wallet with great flexibility.
  • WalletConnect is an open source protocol for linking dApps to mobile wallets with deep linking or QR code scanning.
  • MEW (MyEtherWallet) is an interface that enables you to interact with the Ethereum blockchain.

MetaMask is the most popular option when it comes to wallet. Though most people use it as a browser extension for Chrome and Brave, it is also available as cold storage when integrated with a hardware wallet like Ledger or Trezor. To add it as an extension to your browser, you just have to go to and download it. On the upper right side of your browser, it appears as a tiny orange box.

Sign up on UnicusOne using the wallet

UnicusOne provides an option to connect your wallet address with the marketplace.  Once the wallet is connected, you will have an unnamed profile on UnicusOne.

Verification of account

To verify your account, you need to enter your email address and a username. Gear up now to mint an NFT.

Minting an NFT

  • Click the create button.
  • Upload your NFT. Make sure the NFT you intend to mint is in a format allowed on UnicusOne. Name your NFT, upload it, and click on the create option.
  • UnicusOne will mint your NFT. Give your NFT a title and an engaging description data.
  • For minting, you need to pay a transaction fee in U1, a native token of the marketplace.

Listing of NFT

To sell the NFT, you will need to list it. UnicusOne provides you the option of using auctions or fixed-price listings. You need to categorize your NFTs carefully though to enable buyers to find it with ease.

Selling an NFT to make money

UnicusOne serves as a platform where anyone can mint an NFT and sell to potential buyers to make money. The NFTs minted are listed on the platform. Depending on the demand of the NFT, you may be able to fetch even more money than expected. NFT creators who are able to position themselves well are able to earn more than others.

Creating an NFT collection

Just minting an NFT or two won’t serve any purpose until you are a really lucky fella. To make money that really gets counted, you have to keep minting and create a collection of NFTs. Your collection will stand out, thanks to the logo image, the featured image, and the banner. You will also get to fill in the description, category, and links to your networks.

Wrapping up

As an advanced multi-chain platform playing a critical role in supporting the NFT economy, UnicusOne enables you to mint NFTs and do a lot more. Once you have a wallet address ready on Coinbase, Metamask, WalletConnect or MEW (MyEtherWallet), connecting it to UnicusOne and minting NFTs becomes a cakewalk. You can list the NFTs, make a collection, and go selling, garnering your profits in the process.

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UnicusOne: Comprehensive Guide On the NFT Marketplace

UnicusOne: Comprehensive Guide On the NFT Marketplace

nft marketplace

UnicusOne: Comprehensive Guide On the NFT Marketplace

The NFT frenzy dominated the entire crypto market in 2021, and this is evident in the trading volumes recorded across various marketplaces. From July to September 2021, NFT trading volumes across marketplaces surged by a whopping 704%, translating to about $10B, according to DappRadar. The growth of NFTs correlated with cryptocurrencies, as major assets, such as Ethereum and Solana benefited from the craze. 

The jaw dropping figures generated doesn’t really summarize what NFTs stand for. Some people still have a negative notion of what NFTs represent. To some, NFTs are a fad and one of the 21st century ways to make quick bucks from ignorant buyers. This set believes that it will eventually fade like the Dutch tulip. However, judging by its use cases, such as tokenization of real assets and ownership fractionalization, NFTs are bound to remain relevant for a long time.

NFTs In a Nutshell

An NFT is the acronym of Non-fungible tokens. By non-fungible, these tokens can neither be replaced nor replicated. Touted as the future of art, NFTs can’t be interchanged for another of its kind. They are unlike fiat currencies that can be replaced with another currency of the same value. 

For example, when Beeple’s EVERYDAYS artwork was auctioned for an unbelievable $69 million, it was sold as an NFT to a buyer. Now, the buyer can’t replicate it because the transaction process has been recorded as data on the blockchain. But, he/she can resell it. They can’t also exchange it for another NFT. Their inability to be duplicated makes NFTs unique and authentic.

However, NFTs are more than a mere GIF, funny memes, or picture. It has given us a new perceptiveness about arts and rekindled the feeling of joy and satisfaction that we once lost. NFTs give art its true meaning. According to Cuy Sheffield of Visa, NFTs could be more than digital assets. They could represent the ingenuity of artists (their artworks). They emerged to solve the underlying problem of copyright infringement that has hampered creativity and prevented the original creators from earning potentially. It’s no surprise that several entertainers, musicians, sportsmen, business moguls and designers are coming onboard. 

What’s happening today in the sector is just a tip of the iceberg. The world is going digital and NFTs are leading the way in digital asset adoption excitedly and in a fun manner. Not only do they allow digital creators to monetize their content. They have buttressed the point that blockchain isn’t about enriching pockets and easing transactions, but helps develop creative minds. 

NFT Marketplaces: A Core Feature of The Ecosystem

NFT marketplaces are where you can mint, trade, buy/sell, and exhibit NFTs. They connect digital content creators with buyers/investors. In the marketplace, creators are given all the tools they need to design and upload their content. Unlike virtual currencies, NFTs can’t be acquired on DEX (decentralized exchanges) or CEX (centralized exchanges). Instead, they are listed on marketplaces, such as UnicusOne designed specifically for them.

Some NFT marketplaces, such as UnicusOne, go beyond buying/selling. These ones have other use cases, such as allowing the minting of the items. NFT marketplaces play a pivotal role in the ecosystem and would be impossible for the sector to thrive without them.

For one to access and make purchases on a marketplace, you need;

  • A Cryptocurrency Wallet

A cryptocurrency wallet holds your virtual currencies. You must choose a wallet that’s compatible with the chain hosting the NFT you intend to buy/sell. Chains like Ethereum use wallets, such as MetaMask, while Solana prefers Sollet. You must set up your wallet, and that includes filling in all the required details.

  • The Cryptocurrency Itself

After setting up your wallet, you must pre-fund it before you can purchase or list your NFT. Once again, you need to investigate the crypto being used by the marketplace before forging ahead. In UnicusOne, the asset used is the UnicusOne token, which you have to purchase directly from the site.

  • A User Profile

Now, you’ll need to create an account on the marketplace you intend to make your purchases. Signing up on a marketplace differs from one website to another, but the initial processes are all the same – setting up an account and connecting your virtual wallet. 

Once completed, you can proceed to purchase the item. Most marketplaces allow the creators to fix the price of their items and then put them on auction. Prospective buyers can haggle with the dealer and thereafter, reach an agreement with the seller. 

As for the selling part, it’s a little more complicated than purchasing. However, UnicusOne marketplace tends to make things straightforward, so that even the less tech-savvy creators can access the site. Once you connect your wallet to UnicusOne, add your digital work, title for it, and add a description. Then set the price. 

The minting part is easy too. On the UnicusOne marketplace, you need to top up your wallet with a UnicusOne token. After that, proceed to the top-right corner of the site to start minting your NFT. Note that creating and listing an NFT for sale incurs some fees on the blockchain used. The fee varies from one chain to the other.

Challenges Facing Marketplaces

Marketplaces have the potential to drive the metaverse to a whole new level, but they still face a few hurdles, which are hampering the growth of the NFT sector as a whole. Simplifying the process of minting and selling alone isn’t enough, as users’ demand is increasing. For example, it’s impossible for users to move their NFTs from one blockchain to the other, neither can they purchase/sell their items outside the designated blockchain. Let’s look at some of these hurdles plaguing the metaverse.


Interoperability refers to transferring tokens or assets from one chain to another. While this has become a popular use case for some DeFi projects, it is still lacking in the world of NFTs. Traders can’t move their NFTs to chains outside the designated one. For instance, traders can’t transfer an NFT minted on Ethereum to Solana. 

Information transfer across chains is also not possible because oracles are incapable. This has limited NFTs to a single chain.

Unauthorized Minting

NFTs solve copyright infringement, and prevent an already uploaded artwork from being replicated. However, it doesn’t solve the copyright issue of actually minting an item. This is a big limitation, as it can lead to fraud. 

There have been some cases where an artist’s work was uploaded in the form of an NFT without the consent of the original creators. If this becomes a more prevalent issue, the NFT sector will be redundant in growth, and then we are back to square one. 

Lack of Loans

Taking loans in the DeFi sector is difficult. Many marketplaces focus on trading and minting NFTs, without exploring other use cases, such as offering token-backed loans to retail investors. 

What UnicusOne Brings to the Ecosystem

Providing a solution to the loopholes identified in the ecosystem defines UnicusOne. UnicusOne is an interoperable, all-in-one marketplace with a full-range of tools that can get you plugged into the NFT ecosystem. No more will users be confined to a single chain. 

UnicusOne allows traders to unleash their full potentials by minting and trading NFTs. With their fully audited smart contracts, uses can perform transactions efficiently and transparently. In detail, UnicusOne will do the following;

Move NFTs Across Chains

The restriction of NFTs to the host chain killed interoperability, but UnicusOne is here to solve the problem, already identified as a roadblock in the ecosystem. As an interoperable marketplace, users can transfer tokens to supported blockchains effortlessly and buy/sell tokens through integrated networks.

Allow Tokenization of Assets

UnicusOne smart contracts allow the tokenization of real-world assets, largely described as illiquid. When it comes to transfer of ownership involving assets, such as art, it’s cumbersome for buyers and sellers to deal with it. UnicusOne solves this issue by unlocking the value of these real-world assets through tokenization. 

Fractionalization of Ownership

Some assets have exorbitant costs, and buyers may not have deep pockets to purchase them fully. UnicusOne gives buyers the chance to own a NFT at a fraction of the cost. 

Facilitate the Carriage of Information Across Chains

While the transfer of information is possible in some DeFi projects, it’s unfeasible in the NFT space. UnicusOne supports cross-chain oracles that enable the transfer of information from the parent chain to others outside the ecosystem. 

Borrow Funds Against NFTs

A significant portion of available NFT marketplaces are basic – mint, buy and sell digital arts. UnicusOne has altered the game. The marketplace is the first to offer NFT-backed loans. This implies that users can borrow funds with the NFTs in their wallets as collaterals. 

Traders who are financially handicapped, but possess an NFT can collateralize the items and get funds for trading. Oracles will access the worth of the NFT and then, decide the right amount of funds you can access against that item.

Automate Trading

Thanks to UnicusOne’s cross-chain oracles, investors can automate trading through the help of NFT drones. Traders can set up trading preferences and conditions, and if the requirements are met, the drones will execute the task. 

Traders don’t need to be afraid of vulnerabilities, manipulations, or security breaches, thanks to UnicusOne’s audited smart contracts. With this, users can trade with peace of mind. 

Authenticate NFT Ownership

UnicusOne has a unique method of verifying the true owner of an NFT. It does this by examining their social profiles. With this social authentication, buyers have fewer concerns about authenticity, knowing fully well that they are buying the item from the original creator.

Lower Gas Costs

It’s common knowledge that trading NFTs requires the user to pay an enormous amount of gas fees because of network congestion. UnicusOne integrates with L2 solutions to ease up this congestion, resulting in lower gas fees. 

Features of the UnicusOne Marketplace

UnicusOne has some peculiar features that makes it standout in the NFT space, such as;

Vast Categorisation of Items

Several things are traded on an NFT marketplace – from art to sports equipment to game assets to apparels. Without categorizing these items properly, buyers can get lost when searching for an item.

UnicusOne has a broad categorisation of these items, so that it becomes easy for anyone looking forward to buying one. The marketplace is categorized into Digital art & Collectibles, Gaming & Sports, Social Tokens, Virtual World, Domain Names, Video Content, Audio Content, Utilities, etc. Investors can discover the item they want comfortably and decide on what to do next.

UnicusOne has filters to help users get around more comfortably. Filters organize the collectibles according to parameters, such as category, status, payment method, etc. Users can locate NFTs accurately with filters.

Multi-Wallet Support

UnicusOne aims to simplify trading as much as possible. That’s why it supports a multi-wallet system. To wallet developers, this provides a window of opportunity to integrate their wallets with the platform. It also provides trading avenues to users.

Users can sign-up with wallets, such as MetaMask, Coinbase, WalletConnect, etc., and connect it to UnicusOne. 

Simple User Interface and Rapid Listings

One of the key features of UnicusOne is its simple user interface. All the information is clearly presented on the website and users have easy access to them. Users can access details about owners, transaction history, price history, etc. 

Thanks to its simplified U.I. and advanced codebase, you can create listings in the categories you want. 


Many buyers come to marketplaces without an idea of what to invest in. Ratings determine NFTs with potentials and high in demand for buyers to invest their money on. Ratings also verify the reliability of the sellers to protect buyers’ investments. 

UnicusOne also features Metadata to help buyers make better buying decisions.

How UnicusOne Works

UnicusOne is a one-stop marketplace that connects buyers and sellers to facilitate trading. Aside from connecting buyers and sellers, it allows content creators to mint NFTs and add the necessary information to achieve the desired goal. 

Since UnicusOne is interoperable, users can transfer their tokens from the parent blockchain to other chains effectively. With its categorization of NFTs, sellers can group their items under the right category, while buyers can find it less daunting to explore items. 

As a digital artist, the first step to selling an NFT is minting it. UnicusOne is one of the few marketplaces that facilitate the minting of NFTs. To mint an NFT on UnicusOne, follow the steps below;

  1. Sign-up with UnicusOne.
  2. Connect your wallet to UnicusOne. If you haven’t got a wallet yet, create one with Coinbase or MetaMask. 
  3. Add your digital work. Give it a title and an engaging description.
  4. Create a listing. You can auction it or use the fixed-price listing option on the platform. 

Before minting an NFT, digital artists are required to pay gas/transaction fees. Moving your token to another chain also requires payment of fees. UnicusOne also charges a fee for secondary sales, although the fee is slashed by the smart contract. The fee is paid in the marketplace’s native token U1. 

How to Buy UnicusOne Token (U1)

U1 is the native token of UnicusOne deployed on the Binance Smart Chain. The token can be purchased on supportive exchanges or on the marketplace. The total supply is 250 million tokens.

Aside from purchasing NFTs and transaction fees, U1 has other use cases, such as providing liquidity, staking, and DAO governance. Providing liquidity and staking are unique ways of maximizing the earning potential of users and growing the ecosystem. By providing liquidity to UnicusOne, you earn some U1 tokens. 

DAO governance is another unique use case of U1 token. It empowers users to participate in the running of the marketplace. Users can vote and implement changes that will lead to the development of the platform. 


NFTs are changing human’s perspective of art and providing ways to monetize digital artworks. However, the ecosystem faces roadblocks in terms of minting NFTs, borrowing collateralized funds, and transferring tokens across chains. These bottlenecks have been addressed comprehensively by UnicusOne.

UnicusOne is a one-stop shop for trading and minting NFTs, staking, and providing liquidity. With its advanced tools, users can transfer their tokens comfortably across chains, borrow funds against their NFTs, automate trading, fractionalize ownership, and do much more. 

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